Guides for selling lighting
Practical articles for lighting stores, written for the everyday work of the sales floor and the online catalog.
How to photograph lamps
Background, light, angles and the glare of a lit lamp, solved step by step.
Online lighting catalog
What each product page needs, how to organize the catalog and how to keep prices current.
Selling lamps on WhatsApp
Links instead of loose photos, quick replies and one link per product to keep inquiries in order.
Updating catalog prices
Percentage increases, rounding, and keeping online and in-store prices the same.
Lamp color temperature
What 2700 K, 3000 K, 4000 K and 6500 K mean, which suits each room and how to explain it.
What is a virtual showroom
Definition, types and which one suits a lighting store, from 360° tours to staged scenes.
Each guide solves one concrete task, from taking a clean product photo to explaining what a 2700 K bulb looks like. They are useful whether or not you have a virtual showroom.
Every guide shows the date it was last reviewed, and we update them when something important changes.
Your catalog, by day and lit at night
We migrate your catalog, stage every lamp, and you edit prices whenever you want.